ScaleSystem
Marcello Cesarini
Co-founder · CEO
Marcello brings an operator’s view to growth: a clear offer, a capable team and a client experience worth returning for.
Spa digital marketing
More booked spa visits.
Less chasing leads.
Give the right people a reason to book—and your team the tools to follow through. Ads, landing pages and SaleSystem, working together.
$1,000/month · SaleSystem included
Lead usage billed separately at cost + 10%
Built by marketing & software operatorsExperience with Facial Mania Med Spa ↗
Choose your growth path
Built around the
way your clients book.
For spas & salons
Make the next visit easy.
Bring in new facial, massage and beauty clients with a clear offer. Then build a path to rebooking and regular visits.
For med spasStart better consultations.
Connect treatment interest to real conversations. Focus on booked consultations, attended visits and the value behind each lead.
More than a one-time special
Market the visit
people want to have.
A facial client wants to know what is included. A massage client may care most about finding a time after work. A gift buyer needs to know how the visit works for someone else.
We start with one service, a clear reason to choose it and the clients you want more of. Then we carry that same offer from the ad to the page to the reply from your desk.
That makes your marketing easier to act on—and gives your team a better first conversation than “I saw something online.”
Clicks are only the start
A full inbox isn’t
a full calendar.
When an ad brings in a question, someone still has to answer it. We connect the campaign to the next conversation, so good leads don’t get lost between tools.
Work out your marketing budget →Give people a reason to act.
Choose a clear service offer and use creative that fits your clients, not just the latest trend.
Make the next step easy.
Match the landing page to the ad. Keep the offer, location and way to get in touch clear.
Know what became a booking.
Keep leads and follow-up together in SaleSystem. Review bookings and sales alongside campaign costs where those outcomes are recorded.
One team. A connected path.
Marketing that doesn’t stop at the lead.
Bring the offer, the ads and the follow-up together. We help you reach local clients and give your team a clear path from a new inquiry to a booked visit.
Explore SaleSystem, the software included →ScaleSystem marketing
$1,000 / month
Includes SaleSystem software.
- Offer and campaign planning
- Creative, landing-page and lead-path work
- Campaign management and performance review
- Lead follow-up setup with SaleSystem
Lead usage is billed separately at actual allocated lead cost + 10%. The monthly fee does not include lead usage. If you leave marketing and keep SaleSystem, software is paid separately.
We agree your campaign scope, budget, lead-cost allocation, billing schedule and cancellation terms before work starts.
Let’s plan your growthExperience in the industry
Facial Mania
Med Spa.
Marketing and software for a business that runs on real appointments.
Our work with Facial Mania spans digital marketing and the systems behind lead follow-up. That experience shapes how we connect a local offer, a clear booking path and the team answering the phone.
Facial Mania brings skin care, injectables and other services together across multiple locations. Each location needs a clear next step—not just another campaign.
Visit Facial Mania Med Spa ↗The people behind the work
Business know-how.
Built-in technical depth.
Ajeet “AJ” Kokatay
Co-founder · CTO
AJ connects marketing and software, building the systems that help teams follow up, book visits and see what is working.
Make a better growth decision
Know your numbers.
Then choose your next move.
Free tool
Can the campaign pay for itself?
Estimate bookings, client costs and break-even sales using your own numbers.
Budget guideSet a budget your spa can support.
Start with room in the calendar and what you keep from a visit—not a fixed share of revenue.
Measurement guideLook past a cheap lead.
See where lead cost, booking rate, attendance and purchases meet.
Software development
Need something
built for your business?
We also build websites, custom software and connected business tools. Talk to us about the workflow you want to improve, the tools you already use and what the finished product needs to do.
Our software portfolio
Ideas we’re building.
Explore our products and ventures. Each has its own focus and stage of development.
Spa marketing questions
Does this work for a day spa or salon?
The plan starts with your services, capacity and local clients. We can discuss facials, massage, beauty services and repeat-visit offers, then choose a campaign scope that fits.
Do I have to replace my booking system?
Not automatically. We review your current booking path first. SaleSystem is included for the software side of the plan; we agree which tools and workflows to use before setup.
What should we track?
Track leads, bookings, attended visits, new paying clients and costs for the same campaign period. Keep return visits separate until you can tie them back to those clients.
Need a consultation-led plan? Explore med spa digital marketing. Want to improve day-to-day follow-up? See SaleSystem’s spa marketing guide.
Make the next step clear
Let’s turn interest
into appointments.
Tell us what you want to grow. We’ll talk through your offer, your numbers and the next step.
Let’s plan your growth