ScaleSystem
Marcello Cesarini
Co-founder · CEO
Marcello brings an operator’s view to growth: a clear offer, a capable team and a client experience worth returning for.
Med spa digital marketing
More booked consultations.
Less chasing leads.
Give the right people a reason to book—and your team the tools to follow through. Ads, landing pages and SaleSystem, working together.
$1,000/month · SaleSystem included
Lead usage billed separately at cost + 10%
Built by marketing & software operatorsExperience with Facial Mania Med Spa ↗
Choose your growth path
Built around the
way your clients book.
For spas & salons
Make the next visit easy.
Bring in new facial, massage and beauty clients with a clear offer. Then build a path to rebooking and regular visits.
For med spasStart better consultations.
Connect treatment interest to real conversations. Focus on booked consultations, attended visits and the value behind each lead.
Built for a considered choice
A consultation
starts before
the appointment.
Someone comparing med spas may have questions about price, the visit and who they will meet. An ad can earn their attention. A clear page and a helpful reply give them a reason to move forward.
We help you build that path around one service or consultation offer. Your clinical team owns treatment advice and suitability. The marketing makes the next step easy to understand.
Our work with Facial Mania Med Spa brings a practical view of local campaigns and front-desk follow-up to that plan.
Clicks are only the start
A full inbox isn’t
a full calendar.
When an ad brings in a question, someone still has to answer it. We connect the campaign to the next conversation, so good leads don’t get lost between tools.
Work out your marketing budget →Give people a reason to act.
Choose a clear service offer and use creative that fits your clients, not just the latest trend.
Make the next step easy.
Match the landing page to the ad. Keep the offer, location and way to get in touch clear.
Know what became a booking.
Keep leads and follow-up together in SaleSystem. Review bookings and sales alongside campaign costs where those outcomes are recorded.
One team. A connected path.
Marketing that doesn’t stop at the lead.
Bring the offer, the ads and the follow-up together. We help you reach local clients and give your team a clear path from a new inquiry to a booked visit.
Explore SaleSystem, the software included →ScaleSystem marketing
$1,000 / month
Includes SaleSystem software.
- Offer and campaign planning
- Creative, landing-page and lead-path work
- Campaign management and performance review
- Lead follow-up setup with SaleSystem
Lead usage is billed separately at actual allocated lead cost + 10%. The monthly fee does not include lead usage. If you leave marketing and keep SaleSystem, software is paid separately.
We agree your campaign scope, budget, lead-cost allocation, billing schedule and cancellation terms before work starts.
Let’s plan your growthExperience in the industry
Facial Mania
Med Spa.
Marketing and software for a business that runs on real appointments.
Our work with Facial Mania spans digital marketing and the systems behind lead follow-up. That experience shapes how we connect a local offer, a clear booking path and the team answering the phone.
Facial Mania brings skin care, injectables and other services together across multiple locations. Each location needs a clear next step—not just another campaign.
Visit Facial Mania Med Spa ↗The people behind the work
Business know-how.
Built-in technical depth.
Ajeet “AJ” Kokatay
Co-founder · CTO
AJ connects marketing and software, building the systems that help teams follow up, book visits and see what is working.
Make a better growth decision
Know your numbers.
Then choose your next move.
Free tool
Can the campaign pay for itself?
Estimate bookings, client costs and break-even sales using your own numbers.
Budget guideSet a budget your spa can support.
Start with room in the calendar and what you keep from a visit—not a fixed share of revenue.
Measurement guideLook past a cheap lead.
See where lead cost, booking rate, attendance and purchases meet.
Software development
Need something
built for your business?
We also build websites, custom software and connected business tools. Talk to us about the workflow you want to improve, the tools you already use and what the finished product needs to do.
Our software portfolio
Ideas we’re building.
Explore our products and ventures. Each has its own focus and stage of development.
Med spa marketing questions
Are ad and lead costs included in $1,000?
No. The monthly marketing fee includes SaleSystem. Lead usage is separate at actual allocated lead cost plus 10%. We agree the budget and how costs are allocated before the campaign starts.
Can you promise a number of consultations?
No. We plan around your offer, local demand, available appointments and follow-up. We review the results together and improve the part of the path that needs work.
Will you run ads in our own account?
Managed campaigns run through agency-owned Meta accounts. We agree the campaign scope, spend and reporting with you before launch.
What happens if we leave the marketing service?
SaleSystem is included while you are on the marketing package. If you leave marketing and want to keep the software, it becomes a separate paid service. We confirm the software terms before you make that change.
For facials, massage and repeat-visit offers, see spa digital marketing. For more ways to connect inquiries and visits, read SaleSystem’s med spa marketing guide.
Make the next step clear
Let’s turn interest
into appointments.
Tell us what you want to grow. We’ll talk through your offer, your numbers and the next step.
Let’s plan your growth